Targeted to Intermediate English (B1+) speakers.Read more
This is the standard requirement for most courses. Participants at this level can participate actively in discussions and manage everyday and professional situations. If they are unsure about their English level, they can test it here or explore our courses facilitated in Basic English.
Cross-Curricular.Read more
The listed audiences are those for whom the course is especially recommended, but courses are not exclusive to them and are open to everyone. In fact, most of our workshops are built around the collective sharing of participants’ experiences and having a variety of profiles enriches the learning process and is highly encouraged!
Description
We should always keep in mind that teachers are evaluated not only for what they know and for their expertise in the specific field they teach, but also for the impact they have.
How they build trust, how they motivate and communicate with their students, and finally, how they contribute to school life.
That’s because their professional presence is shaped every day, and yet it is rarely addressed explicitly. We’re talking about the so-called “teacher personal brand”.
Whether they realize it or not, their “brand” is constantly formed by everyday actions, decisions, and interactions. Yet most teachers never learn how to shape it intentionally.
This course focuses exactly on professional identity as a practical resource for teachers.
Participants will explore what truly defines their teaching style, how values and personality influence their work, and how knowing how to highlight themselves can strengthen confidence, authority, and credibility in educational settings.
Throughout the week, participants will learn what makes them unique, how to naturally stand out, and how to develop into stronger and more self-assured leaders.
They will explore personal branding as a tool for authenticity, clarity, professional respect, and, most importantly, as self-awareness, not as self-promotion.
They will work with reflective and coaching-based tools, and they’ll gain first-hand experience in how tone, energy, communication style, and storytelling contribute to classroom presence and active leadership – both with students and colleagues.
Also, during the course, participants will be introduced to selected digital and AI-supported tools as practical support for reflection, planning, and professional well-being.
By the end of the course, participants will definitely feel more grounded in their professional identity.
They will have taken the first step towards creating their own Teacher’s Business Model, and they’ll leave with tools and concrete action plans to continue developing their teaching style and well-being, and to design career paths beyond the classroom and generate additional income streams.
What is included
Learning outcomes
The course will help participants to:
- Identify and strengthen their skills, values, strengths, and professional identity;
- Recognize and describe their unique teaching style and “personal brand”;
- Understand how professional perception, visibility, and credibility influence their role in school life;
- Build leadership presence and authority through authentic communication strategies;
- Use coaching and reflective tools for ongoing professional development;
- Use selected digital and AI-supported tools to support reflection, planning, and professional expression;
- Communicate their expertise and professional profile clearly and confidently in educational contexts;
- Develop a personal action plan to strengthen their professional identity and engagement in and beyond the classroom.
Tentative schedule
Day 1 – Introduction to the course
- Introduction to the course, the school, and the external week activities;
- Icebreaker activities;
- Presentations of the participants’ schools.
Professional identity in education
- Definitions and origins;
- What does professional identity mean for teachers?;
- Personal branding as clarity and authenticity (not self-promotion);
- Exploring values, beliefs, strengths, and motivations;
- Case studies and real examples.
Day 2 – Your teaching style: presence, confidence, and communication
- What is (and what shapes) a personal teaching style?;
- Discovering your tone, energy, and communication style (your “Persona”);
- Personal values and strengths;
- Classroom presence and professional authority;
- Guided reflection activities (including the “6 Whys” method).
Day 3 – Your professional path beyond the subject
- Personal brand positioning for educators;
- What makes you special and distinctive beyond your subject?;
- Audience mapping: students, parents, colleagues, community;
- Visualizations and reflection techniques for clarity and professional direction;
- How can AI support reflection, organization, and planning?.
Day 4 – Teacher as leader: presence, authority, and storytelling
- Leadership skills and leadership styles in education;
- Building trust and credibility step by step;
- Public speaking and storytelling as influence tools.
Day 5 – Digital tools and professional visibility
- Digital tools and social networks for personal branding (e.g., LinkedIn, AI tools, Canva);
- Building a coherent and responsible online presence;
- Practice and personal action plans;
- Sharing plans, feedback, and next steps.
Day 6 – Course closure and cultural activities
- Course evaluation: round-up of acquired competencies, feedback, and discussion;
- Awarding of the course Certificate of Attendance;
- Excursion and other external cultural activities.
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